Video Tutorial – Meta Tags in iWeb


Edit: I’m leaving Jason’s post below, but I wanted to show you guys a much much much easier way to add your meta tags to your iWeb website. I never recommend iWeb users to edit the HTML on their site. It’s really not necessary, especially with the resources made available to us. So watch this video on how to add meta tags to your iWeb website. You’ll also see how to add other items such as Title Tags, Alt Text, Meta Description, and codes for Google Analytics and If you have any comments or suggestions, please let me know!

Need a little more help in the search engine war with your iWeb site? Well this tutorial will show you how to add Meta Tags to your iWeb pages.

Meta Tag Code:


<meta name="description" content="Your site description here.  Don't go over 150 characters."/>


<meta name="keywords" content="your, keywords, here, seperated, by, commas, don't, do, more, than 7, to, 10, keywords"/>


<meta name="author" content="Your Name or Company Here">


  1. Juan Pablo Duran 10 March, 2010 at 20:27 Reply

    Hey Jason!
    I just have one question, whats the point of creating meta tags in every page in your web site? if my home page is the only page that i want to be shown in the serach engines wouldn’t it be enough?

    Thank you!

  2. Nekeia 20 March, 2010 at 11:03 Reply

    This may be a silly question, but if you host your site to MobileMe (rather than a folder), where are all the HTML files saved? I’d like to go in and make edits, but I’m not sure where to look…

    • iWebUnlimited 20 March, 2010 at 11:56 Reply

      If you hosting your site with MobileMe, you’ll find that iWeb publishes your site to the iDisk at Web/Sites/YourSite

      • Nekeia 22 March, 2010 at 06:03 Reply

        …and I found them there just after sending this message to you. :)
        So I’ve opened the files in Text Edit, and when they open I do not see any HTML code information. Is that to be expected? Will I have to utilize a program like Coda to be able to view/edit the info?

  3. Alex 21 March, 2010 at 06:09 Reply

    Just wanted to say a big thank you and I appreciate all the quality information you have given to date. Keep it coming.

  4. TimF 30 March, 2010 at 15:32 Reply

    hey jason,

    thx for that neat and seo-relevant tutorial!

    my question: is it possible to vary the keywords from page to page (which is better seo-wise) with imap?



  5. Robin 6 April, 2010 at 10:51 Reply

    have followed your video tutorial to the letter but dont know how to upload the new html code .please how do you do it

    i am using Coda as you recommend

  6. swan 14 April, 2010 at 07:45 Reply

    Hello, Jason, I found your tips very usefull many times, thank you.
    Tip about tags: iWeb Seo Tool – perfectly fit to iWeb to add metatags

  7. Greg 17 April, 2010 at 10:20 Reply

    Great tutorial! It worked perfectly.
    Now that its done, is it possible for me to move the folder (which has updated html data) back to iweb?

  8. mark martin 6 May, 2010 at 05:53 Reply

    I have used your page as advise for two websites now, it is very helpful..i just tagged my site for google, and am wondering how long it tales to show up in the search engine, i google the site name a few times and i dont see it, any advise would be appreciated, thanks again for your help

  9. cheryl 17 May, 2010 at 12:32 Reply

    like robin, i have followed your great tutorial to the letter, but do not know how to upload the new html code. can anyone help? thanks.

  10. Eric 22 May, 2010 at 23:24 Reply

    When I go to open published site it has the web folder in gray. From what I understand this is where I need to go. How do I get this folder not in the gray?

  11. Sebastian 28 June, 2010 at 15:42 Reply

    All the video tutorials here that i’ve used have worked for me so far with minimal issues so I’m glad that I’ve come across this site. However, the one issue I’ve been having with Gimkie is that when i run imap it adds the meta tags to my site folder and not my FTP sever. Could someone please help me with this issue?

    • Greg Armstrong 8 August, 2010 at 23:00 Reply

      I have the same question. For example if I FTP from iWeb directly to a host like Godaddy, do I have to use a FTP file ap like Fetch to place the files published to a folder and overwrite them? Or just publish to a folder then Fetch to the Host? I guess there’s no way to have this done within iWeb and publish out from iWeb to the chosen server….

      • iWebUnlimited 14 August, 2010 at 23:17 Reply

        Greg, you basically have two options to go to your server, either have iWeb publish directly to your FTP host (like GoDaddy) then if you need to do any of the post-publish tips that I have (like this meta tags) then you need to have a FTP editor (Like Transmit or Coda), then you can save the code modifications right to the server. The other option is to publish to a folder make your post publish changes then upload to your server using (yes) something like Transmit, Fetch, etc.

  12. Shek 15 August, 2010 at 22:36 Reply

    I’ve been using iMap and continue to have errors. I’ve now just been manually adding my tags. I emailed Guimkie and received a response, but the suggestion did not work. I have successfully create the tags before, but this is the error I continually receive now:

    “The variable fileContents is not defined.” & “A file’s contents could not be read. Please make sure iMap has the permission to read the file. See the logs for detailed information.”

    I tried deleting my entire website, republishing and running again, but this error is now happening every time.

    Would you happen to have a quick thought on what could cause this when none of my settings have changed?

  13. Jason 15 October, 2010 at 13:51 Reply

    Thanks for the video, but why would you pay for software and do this manually when iweb seo tool is free?

    Also, you don’t want to have the same meta tags for every page on your site. Google tells you not to do this.

  14. Ian Bowns 19 October, 2010 at 01:18 Reply

    I too get the file permissions error, despite having set the entire folder’s contents to read and write for everyone. Then iMap has got stuck, seemingly doing nothing. On the verge of a force quit and publish and be damned. Used it before (once, via MobileMe) with no noticeable effect on searching for my site, so likely to stop using. Might well be the terms I’m using, but not even sure it’s working at a technical level. Not pleased.


  15. tulsa marketing 27 October, 2010 at 04:20 Reply

    I really like that focus, My organization is into online marketing/SEO. Have you ever heard about I find there presently exists generally many good probabilities to meet and netwoork online websites it. You ought to test it out if you receive period.

  16. Annie 4 November, 2010 at 17:01 Reply

    I followed your tutorial to the letter, added the HTML meta tag and description codes to my website using Taco HTML edit, but then when I uploaded the page to my server, the codes I added weren’t there when I looked at “view source”. Did I do something wrong? I need help!

  17. Morris 12 December, 2010 at 20:53 Reply

    Great tutorial Just wondering about iMap and using GoDaddy. I have been using GoDaddy search visibility optomizer. Under the features of imap, it says You need to be a MobileMe user or publish to a folder. If you publish directly to an FTP server, iMap will not work for you. You would have to publish to a folder first and then manually upload your site to the server. How would you do that manually? Do they explain?

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